You probably already know what Facebook is and there is no need to describe well-known things to everyone? Therefore, I want to tell you the story of Facebook in my free presentation. More precisely, the history of the creation of Facebook and its development to the level of the largest social network on a global scale.
Yes, perhaps this is the most powerful social network in the world, which over the years has evolved from a service for a small circle of friends to a global platform for communication. This word is now on the lips of every representative of a progressive young generation. Facebook is gradually becoming an integral attribute of our lives. And not by chance.
The story of the creation of Facebook began long before the final formulation of the concept of “social network”. At the time Facebook was born, there were no social networks in the usual sense. The history of the development of Facebook is simultaneously the history of the development of social networks.
Everything new that appears on Facebook is copied by others and becomes the de facto standard. And that is why the history of Facebook attracts so much attention. Using her example, we study the experience of building a perfect new service, the experience of developing and implementing social services and the experience of interacting with a huge mass of users.
Now let's look at the history of the creation of Facebook a little more specifically and in more detail. In order to taste the experience too :)
Mark Zuckerberg
The founder and “developer” of Facebook is Mark Zuckerberg, a young man who did not study at Harvard (just because of Facebook), with a non-standard view of how people communicate with each other.
The personality is rather controversial. Someone considers Zuckerberg an unselfish genius who made mankind happy. Someone - an unprincipled thief, thinking only about getting a lot of money. Someone is just lucky who created the service, which is called “for themselves”, which then “shot”. There are many opinions.
Personally, I consider Zuckerberger a typical Jew who clearly sees his goal and goes towards it, not looking at anyone and not stopping at anything. All facebook development story it confirms. What is the purpose? Wait and see.
Start
The passion for computers at the youngest billionaire of our time - Mark Zuckerberg - appeared in the 6th grade. He began his thorny journey with the well-known C ++ programming language and in his early years developed the computer "Risk". Then there was the program that Zuckerberg created for his father. With her help, the employees of his company could communicate with each other.
After that, Mark programmed a special application called “Synapse”, which is able to automatically create “play lists” of listeners based on their musical preferences. The program was so successful that monsters such as Microsoft and AOL turned their sophisticated eyes to it. The company immediately offered Mark a good job (though, provided that all rights to Synapse were transferred to Microsoft). As a sensible young man already in his youth, Mark Zuckerberg refused.
He wanted more. And now we can say that then he did the right thing. By the way, the relationship between Mark Zuckerberg and Bill Gates does not end there, but more on that later.
Why Facebook is Facebook
Many believe that it dates back to Harvard University, in which Mark entered the faculty. A talented programmer with great potential at the Department of Psychology - this was a rather non-standard solution :-)
However, the story of the creation of Facebook began a little earlier - at the Academy of Phillips Exeter (Phillips Exeter) - a private school with a rich tradition in New Hampshire. Or rather, not the creation itself, but the accumulation of the basis on which Facebook subsequently grew.
As a student of this school, Mark Zuckerberg got at his disposal the so-called “The Photo Address Book”. It was a kind of student directory, in which you could get acquainted with photos, phone numbers and even the addresses of their classmates. The data in it was updated annually, so it was very convenient for each student.
Do you know how students called this book among themselves? "The Facebook"! The reason for the banality is simple - the original name was too long for pronunciation.
Entering Harvard, Mark discovered that there was no such service at the university. He took the initiative to create an online directory like “The Facebook” before the management. And he was refused, which was based on the confidentiality of student data.
In narrow circles, they say that this circumstance really infuriated the talented programmer. And he was not going to retreat.
Facemash
One fine day (or night), Mark Zuckerberg hacked the Harvard University database and created the simplest site, code-named "Facemash." The concept of this site was simple - photographs of students and the possibility of their evaluation on a certain “scale” of attractiveness were offered to visitors. The site was only accessible inside Harvard.
What came of this, it is better to indicate in numbers and figures: 2 hours after the launch of the site - 450 visitors and 22,000 photo views! Notice - the visitors were the same students at Harvard University. Those. 450 direct acquaintances of the owners of the posted photos in 2 hours!
As soon as information about such a “heroic” act reached the leadership of the educational institution, it was no longer Mark Zuckerberg who was furious. As a result, he got serious problems, and the site was safely closed. But if someone thought that Mark stopped this, then he is deeply mistaken.
Facebook creation
February 4, 2004 can be remembered for various events. For example, on this day at the Sotheby’s auction, the most avid collectors fought for the right to own the stunning sculpture “The Great Dancer” by Edgar Degas. And on the same day, the Facebook social network was launched in a small room in a dormitory at Harvard University. Launched quietly, modestly and without fanfare.
In addition to Zuckerberger, the “starting” line-up included three more students: Eduardo Saverin (as the first financier of Facebook), Dustin Moskowitz and Chris Hughes (as assistant programmers).
So began modern history of facebook. The initial promotion and formation of the starting audience was carried out with the help of the old and good SPAM. This is one of the most striking examples in when SPAM gave a phenomenal result.
The Winklevoss Brothers take double
Around any brilliant idea is always going to a huge number of scandals. And the story of Facebook was no exception.
Exactly 6 days after launching Facebook, three Harvard undergraduates (the Cameron Brothers and Tyler Winklevoss, as well as their friend Divya Narendra) accused Mark Zuckerberg of stealing their idea, based on which, he said, he created Facebook.
They claimed that back in 2003 they had involved Mark Zuckerberg (inspired by the “success” of his story with Facemash) to create their HarvardConnection.com service. They convinced everyone and everything that a number of their personal ideas and ideas that they shared with Mark were impudently borrowed by the latter when creating Facebook.
The details of this scandal are not particularly interesting, and the information about it is very contradictory. Let us dwell on the main points and this will be enough.
Offended high school students complained to the university’s leadership, and also persuaded the Harvard Crimson newspaper to publish a revealing article. This was facilitated by the appeal of another student, John Thomson, who claimed that Zuckerberg on Facebook used his idea.
The story of litigation and mutual claims lasted several years. As a result, Facebook paid out $ 65 million in compensation: $ 20 million in cash and $ 45 million in Facebook shares.
My opinion coincides with the opinion of other reasonable people who believe that Zuckerberg stole, if not completely, then a significant part of the idea from the Winklevoss brothers. And since they did not conclude any contracts with Zuckerberger when hiring, the story of the creation of Facebook is connected with the name of Mark Zuckerger, and not the Winklevoss brothers.
Facebook development story
Initially, The Facebook focused solely on Harvard University. In the first month of the existence of the social network, about half of Harvard students registered in it.
But already in March 2004, “The Facebook” went beyond the walls of Harvard and connected students of Stanford, Columbia University and even Yale to its network. Mark Zuckerberg aimed at the universities of the so-called “Ivy League”, which included all the elite educational institutions. Then, most of the largest educational institutions in the USA and Canada were gradually connected to Facebook.
Any development is impossible without active investment. At the time of the creation of “The Facebook”, Eduardo Saverina (whom Zuckerberg subsequently “cunningly” throws out, having squeezed out of the company and leaving with a nose) to pay for server services existed on the naked enthusiasm of fellow students and small financial investments.
But the hour came when Facebook became so big that it demanded maximum attention. And in order for the history of its development not to be interrupted, more significant finances were required. Mark Zuckerberg leaves for Silicon Valley and settles in Palo Alto. There, he meets Sean Parker, who went down in the history of the Internet, thanks to the creation of the Napster file-sharing network, sensational of numerous scandals and lawsuits with record companies. After the close, Napster Parker dreamed of working for a company that would transform the world with its ideas.
Facebook just met this “requirement” of Parker. And Zuckerberger needed Parker because of his many acquaintances with the financial tycoons of Silicon Valley. As a result, at a certain point in Facebook’s history, Parker and Zuckerberg were developing the company together.
Sean Parker convinced Zuckerberg of the need for the project to grow and attract third-party financing, in which he promised solid support.
The first investor in Facebook was Peter Teal, one of the founders of the famous PayPal. His investments amounted to 500 thousand dollars. Thanks to this, less than six months later, “The Facebook” gathered the first million users. Since that moment in its history, the company has been actively engaged in venture investment issues.
In 2005, for only 200 thousand dollars, small changes took place in the domain name of the social network. The prefix “the” disappeared and just “Facebook” appeared. After that, the social network ceased to be positioned as being focused solely on students. Anyone could register to communicate with their friends. A new phase has begun in the history of Facebook.
Facebook and the world
For example, the monopolist of Yahoo! offered for the entire project 900 million dollars. And he received another Zuckerberg refusal.
Here in the history of Facebook again appears Bill Gates, who redeems 1.6% of Facebook shares for $ 260 million. From this moment, the founder and ideological mastermind of Microsoft Corporation started his personal page on the social network. But if you think that Mr. Gates limited himself to this, then you are deeply mistaken.
After the purchase of shares, he entered into an agreement with Facebook, under the terms of which the social network posted on its pages Microsoft until 2011.
In 2008, Mark Zuckerberg became the youngest billionaire in world history - his fortune was estimated at $ 1.5 billion.
Among the shareholders of Facebook you can meet Russian investors. In 2009, Digital Sky Technologies, which is controlled by Yuri Milner, Grigory Finger and Alisher Usmanov, acquired 1.96% of the preferred shares for $ 200 million. Later, Russian investors bought up another 3% stake. To date, the participation of Digital Sky Technologies is 10%.
The social network Facebook is actively developing and introduces its own API, which allows you to connect numerous applications (games, widgets, calendars, etc.). And on September 30, 2010, Facebook entered into an agreement with the telecommunications corporation Skype, so integration of the two giants is expected in the near future.
Representatives of Facebook say that in 2011, the billionth user will register on the social network. And tremendous efforts are being made to achieve this mark.
Today, you can view Facebook in 68 languages. Promotion to many regions of our planet is complicated by the low-speed Internet. And serious steps are being taken in this direction - the creation of a light version of a social network called Facebook Zero. Negotiations are also held with representatives of cellular companies (including Beeline and MTS) about the possibility of viewing pages from mobile phones.
In the current 2011, the history of Facebook promises to be no less interesting. What is the next lawsuit of the Winklevoss brothers, who again decided to “shake” the wallets of the founders of the social network? This time, the brothers ’financial appetite has thoroughly increased. Specific amounts are not called, but according to some sources, we can expect claims of $ 500 million or more.
Perhaps the insatiable millionaire brothers should direct their efforts towards the realization of their main dream - getting into the Olympic rowing team at the games in 2012? In any case, now the whole world expects what will end the next bold attempt of the brothers.
Conclusion
Facebook story vividly confirms one simple thought - everything is only in your hands. You can, of course, look for a guy who will do everything, and you just have to get a profit. Only in this case is there a very great chance of flying like the Winklevoss brothers.
And you can not wait for the weather by the sea and realize YOUR ideas with YOUR own hands. Let it be clumsy, let it learn from your mistakes in the process, but in this case, you definitely won’t have to regret that someone turned out to be faster than you. It is much more profitable to get the necessary knowledge than to miss the “right of the first night” :-)
As for the development of Facebook, I think the idea itself has reached its peak. Further growth is possible only purely quantitatively. And then only for a while. And then something new will surely appear on the Internet and Facebook will become “one of”.
If the history of Facebook interested you and “there is no more strength to hold on”, I advise you to read the book « » . In it, in the form of an art form, the creation of Facebook is described in more detail. True, they are trying to make Zuckerberger white and fluffy in it, but this is the only drawback of this book.
md. Black River, d.15
Russia, Saint-Petersburg 8 812 497 19 87Facebook Stories: 7 Benefits
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Facebook stories are one of the best ways to please your customers with visual content.
People are watching something more and less and less they want to read something.
Here they are watching stories with pleasure.
Facebook has embedded stories in its home after it has achieved phenomenal success on Snapchat.
Facebook has 2.23 billion active users per month. That's about three times the Snapchat audience.
If you want your brand’s story to become popular, you’re more likely to find your Facebook audience.
Just 14 months after the launch of Stories on Facebook, 150 million active users in a day!
So we don’t sleep, but we use this channel to increase the popularity of our brand.
Chased.
How to Create Facebook Stories
Facebook stories consist of video or slide show content. They last about 20 seconds and you can only see them 24 houra. After 24 hours, your story is automatically deleted, but you can save it.
You can add text, filters, stickers, etc. to your Facebook Story. This allows you to increase engagement. You also see who watched your story. This is ideal when you need to improve your targeting strategy.
To create a story:
Press button “Complete the story” in the application for Facebook.
Record a video while holding down the round button. Or create a slide show by tapping the button once.
Add location, hashtags, etc.
Touch icon + in the middle of the screen or share with specific users in Messenger.
To add camera effects to your stories, simply swipe up or tap the effects icon. Facebook offers a wide selection of masks, frames and filters.
Why Do Brands Use Facebook Stories?
And Stories are one of the most popular features.
So what makes stories so valuable for marketing?
1. They are clearly visible
Facebook stories are displayed at the top of the Facebook app.
This is the first thing your customers see when they enter their profile. This means that stories are great for attracting attention. The story section even follows your customers when they flip through the news in the desktop version!
2. Their popularity is growing
Stories are becoming more popular.
More and more people are moving to the format of stories. After all, what's the best way to show your personality?
250 million people use stories daily on Instagram.
3. Increasing user confidence in the brand
People don't trust companies these days.
However, live videos often remove distrust.
Facebook stories are a convenient way to communicate with your customers. Show what is happening behind the scenes of your business.
4. Analytics is our everything
Facebook is a great platform for targeting and analytics.
You can see who is watching in the history of Facebook.
Once you find out who is watching your stories, you can track your ad campaigns and watch how your results improve.
Facebook Stories: How to Use
Facebook stories are popular because they combine two main communication modes: video and storytelling.
Storytelling is a way to gain customer confidence. Today, companies and consumers download more video content per month than large television networks could create in 30 years.
Facebook stories are small pieces of content that connect with your company.
So, how to make cool Facebook Stories?
1. Create relevant and interesting content
One of the things that make Facebook stories so compelling is the fact that they are short-lived. Facebook stories last no more than 24 hours. Companies use them so that a person has a fear of missing out on some opportunity.
For example:
- Let your customers see what happens behind the scenes in your office.
- Announcements: Share important updates and announcements for a limited time.
- Hold contests and giveaways.
- Show time limited sales and discount codes.
2. Be unique
The stories on Facebook and Instagram are connected, this does not mean that you should publish the same stories on each platform. Each channel has its own nuances. For example, Instagram is more interactive than Facebook.
Users expect to see fresh content on your Instagram page several times a day. On Facebook less often.
Since part of your audience will be subscribed to you on both platforms, repetitive content can be harmful. So think about this moment.
Add topics related to current promotions.
Use text colors and styles to match your brand image.
4. Deliver an unforgettable experience
Video is a great way to improve your views, and Facebook Stories can help you improve your marketing strategy.
For example, stories on Facebook can help you improve your reach. Create stories from images and videos leading to an event.
And with the help of “shared” stories, you can link your videos to slide shows and clips of other people on your social network. This is a great way to expand your brand reach and improve your video content.
5. Do not focus only on sales
Instead of focusing solely on sales, look for ways to please your audience through content.
For instance:
- Announcements of new products and upcoming projects
- Share videos of the events you attend
- Share important tips related to your niche
- Take a photo of your team
6. Bloggers
Influence marketing is a popular way to build credibility in your company. If you want your customers to trust you, try teaming up with people they already love. Nobody canceled traditional advertising 😉
Alternatively, give your team more social presence.
7. Track the performance of your stories.
Lastly, make sure you know where your stories work best.
When you know which people are viewing your content, you know your target audience. Use Facebook to see the users who are watching you.
Tell stories right on Facebook
Video content is a powerful way to interact with your audience.
Unfortunately, many companies do not make videos because they believe that their posts should be perfect and professionally done.
Camon, guyz! Your customers are people too and often want to see what happens “behind the scenes”.
Be sure to use these features and practical tips!
I hope you were useful!
Write in commentswhat do you have with stories and how is your business? 🙂
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"All in your hands!"
It is under this motto that I would like to start a story about the largest social network - Facebook. Like any well-known Internet project, Facebook has more than an entertaining history of foundation and further development, which ultimately led the network to worldwide popularity and to a billion user pages!
How did Facebook start?
The date of creation of the Internet project is considered February 4, 2004, and the original goal was much narrower than the current situation. We can say with confidence that Facebook was born in the student years, the constant project manager, Mark Zuckerberg (according to Forbes, the youngest billionaire in the world!). Mark’s first steps were taken at a dormitory at Harvard University, and he could not do without disagreements between the leadership of the institution. And in the future, lawsuits are coming from former partners in the previous project ...
Until September 2005, Facebook existed only as a student service, which in almost a year and a half unites all the major universities in the USA and Canada. The turning point is June 2006, when the project became open to professional communities. And by September of that year, free registration became available ...
The social network Facebook was and is a large platform for developers from all over the world, having opened for third-party developers in May 2007, it has about 400 thousand programmers! Now, Facebook has created dozens of applications for various devices, including the functionality that is actively integrated with other software solutions and finds the most unexpected outputs! So, on April 12, 2013 was presented its own mobile platform for Android called Facebook-Home.
Social network growth in all areas
Throughout its existence, the Facebook network has positive trends in the growth of traffic and registration of new users. So, about 140 registered user pages are recorded daily. The first achievement, it also becomes a record, is achieved in 2008, when the service has 90 million users. After that, ACEBOOK IS CONSIDERED THE BIGGEST SOCIAL NETWORK IN THE WORLD!
2008 is becoming the richest year for the web service. At the beginning of the year, a large-scale translation of the interface into 20 languages \u200b\u200bof the world begins, and by June 20, 2008, the Russian version of Facebook also appears.
The development also affected the internal staff of the project, which today has more than two hundred employees. The social network has a large office in the "Silicon Valley" AND OWN MODERN DATE - CENTER.
Due to the positive growth trends, the project has constant investments from large corporations, and also cooperates with many companies, thereby earning income from sponsorship and affiliate programs. The largest partners of the service are Apple, which implements applications for its platform, and Microsoft, which is actively advertised on the pages of a web project.
Facebook has the opportunity to publish stories on behalf of business pages. This is an analogue of Instagram Stories, as well as Vkontakte History.
Of course, it is unlikely that the format of stories for business pages will allow them to be revived; rather, it is the appearance of yet another advertising placement on Facebook.
How to Publish a Story on Facebook from a Business Page
Unlike the same VK or Instagram, for this it is not necessary to have a mobile phone at hand. You can publish, both from a computer and from a phone.
Publish from PC
We go to our business page and click in the field for adding a new post. A pop-up notification will appear that you can share the news of the page in the stories section (24 hours are displayed).
Before publishing, you can choose how to publish content - only in History or make another post with it.
Create a story from your phone
The principle of creating a story from a smartphone is similar to the way we add a story on Instagram (only without most cool buns).
Open the application on your phone and go to your facebook business page . Scroll just below the field for adding a post and select "Create History".
Select a photo or video on the device.
Then you can add text, draw something, attach a sticker (geolocation, event, survey, etc.).
You can also add some kind of visual effect (a magic wand icon).
After that we publish the story.
After that, you will see a display of statistics on views. History data is stored for 14 days.
The Hollywood movie tells about a Harvard student who needed a service to search and meet girls.
This version is as far from the truth, said Mark Zuckerberg to Mathias Dopfner in an interview for Die Welt am Sonntag.
At that time, Mark already had a girlfriend - Priscilla Chan, his current wife, and he was obsessed with the Internet. Google was a great tool for finding news, it was easy to find the necessary help information on Wikipedia, but this was not enough.
“There was no service that would let you know anything about other people. I did not know how to create such a service, so I started working on other, less universal ones, ”Zuckerberg told Dopfner.
He wrote a small application called Coursematch, in which people could mark which courses they attend at the university. He also created Facematch, as shown in the movie Social Network. But as Zuckerberg says, it was just a joke.
Instead, Facebook came about because one student spent too much time on programming and very little on classes. This is the story of how Zuckerberg turned a learning service into a social network. And why didn't anyone do this before him?
But how has it turned into Facebook?
Mark Zuckerberg: In the end, everything happened thanks to the subject called "Rome of Augustus", it was a course in the history of art. There were various works of art in the class, several of them were shown to you, and you had to write an essay on the historical significance of these works.
I did not pay due attention to classes, because I was programming at that time, and therefore, when it was time for the final exam, I realized that I was finished, because I did not know anything about the subject.
Therefore, I wrote a curriculum that randomly showed you one of the works of art, and you had to indicate what exactly it was important from the point of view of history. I sent this program to a general e-mail and wrote: “Hey, I made a training program here,” and everyone began to use it. And the program itself has become a great social way of learning.
In total, while studying at Harvard, I made about ten such programs. I thought it would be nice to combine their functions in one application, through which people could share anything with others. So the first version of Facebook appeared.
How long did the development take?
It took only a couple of weeks to create the first version of Facebook, since I already had a lot of things ready.
When did you feel that your idea could become something more?
I remember pretty well the night I launched Facebook at Harvard. Usually we went to eat pizza with a friend, with whom we did assignments in computer science.
And I remember when I said that I was glad that we had a network at Harvard through which we could communicate, and that someday someone would make the same network around the world.
Then I didn’t even think that it could be us. No one said: "I hope we can turn this into something grand." I had no idea that this would be our business. We were just students. When I recall the past 12 years, what surprises me most is that no one has done this before. And I ask myself why it happened.
And really, why?
It seems to me that there were constantly reasons not to do this. At each stage, people said to themselves: “This is only for young people,” and no one worked on this idea as much as they could. Or "Well, some people use this service, but it won’t bring any money." Or "Yes, in the USA it seems to work, but it won’t be around the world." Or "Oh, it works, but it’s unlikely to be on mobile devices." These are all excuses, as you probably know.
And you just took it and did it
Yes. This was just the beginning of Facebook. Now, after 12 years of its history, the company invests in technologies of the future, from artificial intelligence to virtual reality.
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