Sales figures are one of the main success components of any online store. The financial success of the company depends on this component. It is not at all surprising that any company is trying to increase the number of customers and the marketing of its products.

To achieve these goals, unique, according to the manufacturer, high-quality goods are created, an online store is being actively developed. But the presence of a good site, products and service does not guarantee high rates of sales.

This article presents 50 methods to increase sales that will definitely lead to the success of your online store.

1. Signature explaining the activities of your company under the logo

Getting to the site, a potential client immediately pays attention to the top corner of the page, located on the left. This corner should contain information about where the client went.   In this half of the page, under the logo, you must indicate what kind of activity the company is engaged in, what services it provides or what it sells.

If you are selling plastic windows, then write “Plastic windows”, and not “We give people light,” for example.

2. Contact numbers. All available communications

Such information located in the upper right corner, always in large font. The more visible the phone number, the easier it is to find it.

Customers often have doubts about contacting a company. Such doubts can be dispelled by indicating telephone numbers in large print in a prominent place.

The client is unlikely to notice contact information if it is placed at the bottom of the page.   Due to such a mistake, your company may lose a customer.

3. Fully capture the attention of customers and the entire target audience

The largest concentration is observed in the following systems:

• search engines Google, Yandex;
• social networks;
• Various messengers (WhatsApp, Viber, Telegram);
• YouTube

Customers visit the site in order to find any information, to purchase goods or services.   If this goal has not yet been achieved, the banner of your organization on the Internet will constantly remind him of the outstanding task. Thus, the person will return to the site to make a purchase.

4. City number, physical address

This nuance describe your company as a serious organizationhaving its own office. This may affect sales.

5. More specifics

As mentioned above, company products should be talked about specifically, without vague and obscure phrases. If your company sells tables, then you should talk about those characteristics that a buyer may be interested in: round, square, wooden, metal or glass, exact size, available colors. You should also give importance to all the advantages of your product, for example, the environmental friendliness of wood products.

6. Improving landing pages

A spectacular headline that draws attention.   Must contain information about the page. When compiling the names, it is necessary to analyze the main queries that customers search for. The most effective headlines are call-to-action.

7. Call to action

After reading the useful information and characteristics of the goods being sold, the client may still have questions.

The phrase may help here: “Still have questions?” Call us!"   Such a call will increase the number of calls received, therefore, increase sales. Further the client takes the manager into his own hands.

Call to action on the site

8. Call from the site

You do not have to call the manager using your mobile phone. Many have special equipment for making online calls.   The ability to call a call center directly from the company's website will increase the number of calls received.

9. The most suitable place for the Buy button

You should correctly position the button that encourages the customer to purchase the goods - a change of position is of great importance. The button should not be placed at the bottom of the page, since not all clients reach the end. The buyer should not look for such buttons. It is possible that potential customers will take the site for an online catalog, and not for an online store. therefore this marketing element should be placed in a prominent and advantageous place..

10. The game of contrasts

All buttons should not be lostas mentioned in the previous paragraph. You can try to play in contrast, use bright colors.

11. Increase website traffic

If more potential buyers visit your site, then the number of sales will begin to grow. How to increase visits? By exploring the vastness of the World Wide Web. It can be done through the placement of ads, establish activity on the forums, in the most popular social networks and actively develop them.

12. Monitor site exit statistics

One or several pages on a site have the largest number of outputs - this page should be worked on. This means that customers do not find the necessary information on it. Potential customer lost.

A little analysis can fix sales.

13. Company of professionals

Your company has vast knowledge and skills in the field in which it specializes. Buyers must have the same information. When choosing a product, the buyer often does not have information about which product should be selected, is not aware of its main properties and advantages. Help customers figure this out with articles.   Written articles and reviews will be found by search engines and, thus, lead buyers to your site.

If people do not find answers to their questions about products on the site - the probability of purchase is extremely low.

If he is present and the client finds answers to all his questions, the chance of purchase will increase sharply.

The law “purchase from the third contact” works here:   "Clients have already visited your site - he helped, answered all the questions - customers remember him."

14. Pictures

Colorful and eye-catching pictures are much more interesting for the client than a textual (incomprehensible) description.

Thanks to the availability of photographs, the customer sees what product he is buying.   Without high-quality pictures and photographs, increasing sales is unrealistic.

15. We take into work the contacts of relatives or friends of the client

Most often, buyers discuss purchases in various organizations with relatives or acquaintances. Use these tips to increase efficiency.

You can create coupons and put them in the order. "10 ml of branded perfume as a gift to your loved ones." Condition: such a coupon is entitled to use any of your client’s environment. The presentation will be beneficial to several parties at once:

1. The client will surely please a loved one with a gift that will appeal to him.
2. A person who has a coupon will place an order to receive a gift.
3. The company will have a new customer.

16. Make the most of the newsletter

You must constantly remind the client about your company. Do not make the text in the newsletter too long - newsletter should arouse customer interest. Do not forget about the spectacular title.

17. A series of letters for the client

Proper setup of letters will increase the level of customers returning to the site.   Increase additional sales.

18. Blog

Try to be generous to your partner. At the expense of these people, your core is formed in the early stages of establishing a business.

46. \u200b\u200bDelegate

You will not be able to do all the work yourself at the stages when the business reaches large sizes.

Here it is important to create a good team of experienced and professional managers. They will help you achieve your goals and increase sales in the online store.

47. Justice

Recruiting experienced and highly skilled managers for work, it is important to build trusting relationships with them, since most sales depend on your employees.

You should not assume the role of an arrogant boss.   Be a member of one common team, try to achieve the goals set for the store together.

48. Honesty

Talk about your product only the truth. The worst is cheating on your customers. Do not describe your product with invented properties.   If, after purchasing the product, the buyer does not see the qualities that your description provided him with, the probability that he will return again is practically zero.

49. Employee Motivation

Creating motivation for employees, you will see how sales volumes grow. As a promotion from sales you can use the system of bonuses or gifts from the company.

50. The ability to test the products of your online store

Providing the opportunity to try your product - one of the best techniques to increase sales. A customer who has tried your product and is satisfied is likely to make a purchase and possibly enter the database.

Buyers need to be given this opportunity. After making sure of the quality of the purchased goods, the client will be sure that your company is really the place where you can return again and again.

How to increase sales via the Internet is a question that worries any entrepreneur, which implies a lengthy process of website promotion with constant changes, improvements and analysis. There are many tricks (from technical to psychological) that will help to lure, retain and motivate a client to buy. After all, even if all is well, an increase in sales will not hurt. And if not, then something needs to be changed. Let’s share secrets on how to increase online sales and consider key points.

1. Design: ui / ux

When Google first started working with the rules for evaluating SEO copywriting, it had this one metric of credibility tied to page links. But even pages with high authority could not be lucky to get into the TOP positions of search results. PR is a small part of the general algorithm, where link anchors have a huge impact on ranking. The text on the pages themselves is also taken into account.

Add to Cart "- works worse than" Buy ". "Buy now!" works better than Buy.

1. Buy button

According to the heat-visual map of clicks, everything below the “scroll area” is viewed by about 40% of visitors to the site. This area, as practice shows, does not help to increase sales via the Internet. Therefore, do not, perhaps, the most important button at the bottom of the page (only the most persistent will reach the end). Remember, it should attract attention and call for action. Play on the contrasts, but most importantly - do not merge with the background.

2. Navigation and cross-references

Do not distract the potential client from the true path, placing links that lead him away from the goal.

3. Simple checkout form

For the first time, email and a full name are enough for contact information. To increase sales via the Internet, specify more detailed information (phone number, address, etc.). Do not ask more than necessary. But remember that some will call themselves, others will place an order through the basket, and others will be asked to call back. Take care of all categories of potential customers

4. Add “lures” to the basket

For example, prompts in the form of "adding goods for another 150 rubles, you will be waiting for free delivery" or "they often look at this with this product." Put a trifle as a gift in the shopping cart by default. If you don’t like it, it will be deleted (but most likely not. :)

5. Specify contacts and communication methods

Place phone numbers and communications in the upper right corner and in large print in the basement. The more communication on the site - the better.

6. Set a call to the site

Call tracking and callback functionality will expand the contact base, and, accordingly, increase the number of sales via the Internet.

Remember, if it’s difficult for the buyer, he will “turn around” and go to another store, where he will do the same, only faster and without loading the brains. It is impossible to increase sales through the Internet if you complicate the life of the user and not go forward.

2. Keep statistics

For example, the site has pages through which visitors leave the site most often - this is a signal to refine the page. The visitor did not find the required information \u003d loss of potential customer. Permanent, even short-term monitoring, in the future will save money and save the client. For example, you launched a ready-made version of the site. Record all indicators and change the content or appearance (the so-called A / B test). Compare, change the "call to action" or the offer itself. Or, if the call to action is in the second mailing letter, add it to the third and check what results it will produce.

The more potential buyers visit the site, the more likely it is to increase sales of the online store. Explore the demand for offers, peek at competitors. In general, study a niche. Register on various platforms (be where the CA is), conduct activity on the forums, create groups in popular social networks. This way you will increase your engagement rate.

Another important point is remarketing and delayed conversion. If a potential customer, after visiting the site, for several days sees the company’s advertisement with the order basket left and a discount on his purchase, wherever he goes, your company subconsciously takes most of it than any other company, including competitors.

And if the problem (by which he got to the site) is not solved, then the target client will return to the resource already for the purpose of purchase.

4. Content

1. catchy headline

Each page and section of the site should reflect the information presented on this page and solve specific problems. If, clicking on the heading, there will be something else, then you should not count on any interaction and involvement. When selecting headings, analyze the key queries for which you are being searched. Use call-to-action headlines.

2. Tell us about the benefits of the product.

Explain clearly (in the user's language) why you should choose it. Highlight all sorts of benefits and benefits to increase online sales. Be sure to illustrate the statements with pictures, reviews and videos - a potential client must be delayed on the site. Write descriptions of products according to the scheme of selling texts, but do not forget that such texts should be unobtrusive and realistic.

3. Blog

The company has competence in the field of goods or services for sale. Potential clients also need this knowledge. Help them with this, write articles, share knowledge that will be indexed by search engines and drive traffic to the site.

5. Communication with the consumer

Channels of connection

• search engines (Google, Yandex);
• social networks;
• instant messengers.

• friends of the shared will see your product;
• the link to the product will remain forever on the user’s page, which the search engine will definitely index.

• offer customers free shipping;
• make discounts for regular customers;
• arrange sales;
• choose an inexpensive and pleasant trifle and sacrifice it to customers. For example, a gift to a customer who placed an order for an n-amount. Do not forget to trumpet about it on every corner, otherwise how customers will find out about them :)
• joint actions with partners and cooperation;
• create an attractive and very time-limited offer for the client. For example, "Hurry up to get: the last 10 copies", "Three sets left." And do not forget to remind about it (often, but unobtrusively);
• hold contests

7. Work with target audiences

Create individual offer types. People are different, and if someone, without hesitation, buys a product, then someone needs to see a trial version, etc. Pay special attention to those who have already made purchases from you. These clients have already dealt with you and have confidence in you. They will come back with pleasure if you remind yourself. For example, send a stock reminder in the mail.

• short text;
• write essentially;
• break the text into paragraphs or steps;
• do not forget about headings and sections of the text;
• limit the number of pictures.

An email will seem more personalized if written to a specific reader.

9. Increase the average purchase receipt and margin

An increase in the average bill leads to an increase in overall sales. For example, the “buy two goods, get the third as a gift” method works well. Triggers are friends of marketers. The principle of limiting the duration of the action works great: buy the goods before such and such a day and get a bonus. To increase margins, you will need to look for new suppliers with lower prices. If this does not work out, try to slightly raise the price and look at the reaction of customers. Despite the increase in the price tag, often this helps to increase online sales.

10. Work with reviews

The Internet has become a natural and integral part of our lives. With the help of the Network, people acquire new knowledge and pass exams, sign up to doctors, draw up a passport and other documents, and shopping in a couple of clicks becomes as familiar as going to the nearest grocery store.

Online sale is a convenient format for interaction both for buyers and sellers. For the first, it removes geographical barriers (you can buy from other cities or even countries) and allows you to save time on searching and paying for the right product. For the second, it opens up unlimited opportunities to serve a huge number of customers in parallel 24 hours a day. Of course, provided that it is possible to attract and convince website visitors to become buyers using effective marketing tools.

Selling goods online: how to increase efficiency?

The promotion of goods or services on the Internet should be built taking into account the general rules and patterns of online marketing.

Firstly, you need to configure targeting (from the English target - the goal), identify your target audience (CA) and direct the advertisement to it. For example, if a company sells trucks and focuses on owners of small and medium-sized businesses, then targeting should be set based on gender (male), age (30 to 50 years) and the region where it is planned to increase sales on the Internet (geo-targeting option). And a radically different client profile emerges if the offer of services for eyelash lamination in Ryazan is advertised. Women aged 20 to 40 who are interested in such a procedure can be informed through an advertising system in social networks. The age and range of interests in popular social media is easily determined by the completed application form during registration (users themselves enter such information in order to quickly find friends and acquaintances) and the communities they added to their subscriptions and bookmarks.

Secondly, for a successful transaction it is important to interest your potential buyers, start an interactive dialogue with them and engage them in a sales funnel. For the convenience of customers, it is advisable to use as many channels of interactive communication as possible. After all, someone is more accustomed to make a regular phone call or write a message in a chat on a corporate website, while someone prefers to send a question to Instagram's Yandex.Direct account or to a messenger like Viber. It is necessary to stay in touch with the buyer at all stages of sales and the after-sales period. So, unobtrusive birthday greetings (with a personal discount on this) can result in re-ordering and loyalty for many years. But everything is good in moderation.

Thirdly, there is one more "whale" on which the Internet marketing rests. This is web analytics that provides information on the effectiveness of the actions taken. Analytics allows you to determine the performance of specific ads and the advertising campaign as a whole, i.e. to correlate the finances spent and the result obtained (customer growth, completed purchases). Depending on the specifics of the business and marketing tasks, the most valuable information is conversion - the percentage of certain targeted actions (for example: calls to a specified number, clicks on an advertising banner, clicks on an online basket, etc.) to the total number of visitors to the resource.

Seeing in the dynamics exactly which steps lead to an increase in conversion, you can more effectively build a marketing strategy and attract more buyers at lower costs. In addition, having noticed that the previously well-proven advertising message has ceased to generate leads (i.e. lead to the actions expected by the audience), it can be quickly replaced or adjusted.

The basic components of online promotion ultimately affect key performance indicators (KPIs) that drive online sales growth. The largest advertising systems Yandex.Direct and Google AdWords offer their own web analytics services, which generate reports according to dozens of different criteria. Some indicators are visual and “lie on the surface”, but at the same time, relying only on them can provide a distorted picture. For example, two competing online stores will advertise. One advertiser will record a thousand visits daily (which seems like an excellent indicator), but no user will ever make a purchase. And the second site will be visited by only 500 people per month, but the sales conversion will be 50 (that is, every second visitor will make a purchase on it).

Thus, it is important to consider attendance (traffic) in conjunction with other indicators, such as conversion, conversion cost, average sales receipt, cost of customer acquisition, etc.

Work on performance indicators consists primarily in regular monitoring: on the principle of prevention is better than treatment. Tracking the dynamics of Internet marketing is a preventative measure to identify weak links and prevent crisis situations.

And if a problem situation has already occurred, it is important to determine its origins and correct the root cause. For example, with a decline in conversion, it is necessary to identify inefficient channels and strategies and change them. With an increase in the growth of refusals from the purchase at the stage of placing an order, you can analyze the reason (ease of use of the form, technical problems, etc.) and consider options for resolving them. The sources of the transition can also tell you the answers: from which advertising channel most often come those who do not bring the process to payment. There are times when customers follow a link with a discount promotion, which is no longer valid and, seeing in the basket the amount higher than promised, leave disappointed. As a result, the company not only spends the advertising budget idle, but also spoils its reputation for its own money.

Internet Marketing Tools: Use Cannot Be Ignored

Briefly analyze the basic tools of an Internet marketer, with the help of which he builds pyramids of sales.

The first thing that is recommended for business promotion: SEO or search engine optimization (“Search engine optimization” - in translation from English “search engine optimization”). Optimization in this case is aimed at the texts of the pages, since it is precisely them that the search engines index, giving out a list of sites that matches the user's needs. For example, on a Yandex search request for “pool repair”, the first lines of the output will contain pages with a detailed description of the characteristic problems with the pools and ways to eliminate them, where the desired phrase is repeated several times. And the announcement that the children's pool is closed for repairs will be eliminated by the search engine as irrelevant and will be offered to the user in the very least. The first step is to compile a list of key queries that customers are looking for the advertised product for (you can use special services such as Google Analytics and Yandex.Wordstat). The second stage is copyright using these words in the texts on the site. It is important here to strike a balance between SEO and text readability, i.e. the text should be live (and not a mechanical pile of keywords) and be perceived as appropriate for both readers and search engines.

Optimization advantages include: accessibility and relative cheapness (it’s enough to pay once for high-quality preparation of the text to reap the benefits of your efforts for a long time), as well as wide reach and target audience. Of the drawbacks of the method, only one is significant: it is a slow process, because requires careful preparation and results are not as fast as paid advertising on the same topic. It will take some time to analyze SEO, write adapted texts and index them by search engines. As a rule, in order not to be left behind competitors, more operational tactical tools are involved in optimization.

A powerful weapon to promote online business is targeting   target audience (CA). This time, consider its varieties and features.

• Site retargeting - advertising “harassment” of a visitor who has already asked about the product on the site, but left without a purchase. The technology is as follows: after visiting the advertiser's resource, a cookie code sticks to a potential client, which is a kind of “label” for the advertising system. Automatically recognizing this tag, the system receives a command to advertise him the product that he recently viewed. A second reminder of a possible purchase is effective if the person is distracted from the purchase process, and after seeing a advertisement of the product of interest in a couple of days, he is ready to complete the transaction.
• Search targeting   advertising begins to be shown to users who enter a key request that matches the advertiser’s settings.
• Social Targeting   lies in the fact that “at the sight” of an advertising attack, customers fall on the grounds of gender, age, place of residence, hobby and other data filled by them on a social network). So, when filling out the “children” column, one should not be surprised at announcements of children's clothes or paid kindergartens, as well as showing thematic communities in the feed of advertising posts.
• Behavioral Targeting   - The thinnest and, when used correctly, the most promising type of targeting. In this case, the advertising system collects information about customers with the inquisitiveness of a private investigator. We analyze the behavior of people on the Web, their interests (based on the classification of frequently visited resources), information about online purchases, videos watched and tunes added to the playlist are carefully “filed” in the dossier. If a young man is subscribed to a community of a snowboard federation and a number of ski resorts, and also periodically watches on YouTube a video from a freestyle competition, he is a candidate for a sample of advertising of snowboard equipment. And his transitions to automobile websites and video content viewing on restyling cars of a certain brand are a signal that, in addition to sportswear, it is quite logical for him to offer advertising of auto services, CASCO insurance, etc.

Targeting can be a good sales assistant. The main thing is to correctly identify Central Asia and its features and correctly adapt to them.

Banner advertising   - A direct and conspicuous form of promotion of services. This is at the same time its advantage and disadvantage. If it is too annoying and interferes with viewing content, users either turn it off through settings, or simply stop responding to it. At the same time, a high-quality design and display at the right time to an interested client will lead to a click with a subsequent purchase.

contextual advertising   - An easy way to answer a visitor with an advertisement to his search query. These are paid ads that appear above the list with organic results and look little different from the following free positions. For example, at the request “houses from timber”, 3-4 contextual ads will appear first, and after them - SEO-optimized articles on construction ranked in accordance with the request.

The online marketer's arsenal also includes SMM promotion, affiliate programs and projects, e-mail newsletters and other tools that convert customers' interest in selling goods via the Internet.

21st Century Technologies: A Professional Look at Internet Marketing

Underestimating the possibilities of marketing online sales can at least slow down business development and result in a loss of part of the profit. And in the long run, the company runs the risk of completely sharing the fate of mammoths.

Interesting fact
Internet transactions in the form familiar to us appeared three dozen years ago, while the oldest of the found coins used in Chinese trade were minted in the 12th century BC. Thus, online sales are almost 100 times younger than traditional monetary relations.

But despite the fact that online sales are a relatively young destination, in some areas it has almost replaced the appeal to offline sellers. For example, most people would rather “throw money on the phone” or buy tickets remotely than go to a communications salon or an air ticket office for this. On the Web ordered products, building materials, electronics and much more. The outflow of buyers on-line was not felt on themselves unless only gas stations. But they transfer most of the marketing activity from traditional channels to network channels. And this is not a tribute to fashion, but an urgent need.

Successful online marketing of the 21st century is a constant search and implementation of effective technologies to achieve financial performance necessary for a business. It is not limited to the standard set of tools offered by advertising systems. Alternative options often bring more stable results with tangible budget savings. For example, placing high-quality native advertising on a site with a lot of traffic can bring a conversion comparable to contextual advertising, targeting and SEO combined. According to this principle, for example, the DynaAds system works, which allows, through partnership with popular media, to get leads with conversion at the context level and well-established organic search traffic.

The well-known expression "who owns the information, owns the world" in relation to the Internet marketing technology of the 21st century and can be rephrased as follows: "who correctly submits information to his audience, he makes online sales." This requires setting up Internet marketing for the format and characteristics of the business, regular monitoring of effectiveness and juggling with all available services and web tools.

Editorial Opinion

The basics of Internet marketing are worth knowing even for those who are not going to work in this area. If business owners or managers working with marketing and advertising agencies speak the same “language” as those who promote them, the work will be much more effective. Therefore, reading several books or taking an online course on the basics of online sales will be useful.

10 minutes to read Views 59 Posted 02/10/2019

The effectiveness of e-commerce is closely interconnected with the volume of products sold. The personal income of the creator of the online store depends on this indicator. That is why the work of many such resources is focused on the systematic increase in the client base. Entrepreneurs working in this segment try to regularly add various innovations to their project in order to increase client traffic. However, the availability of a quality website is far from always a guarantee of a large number of customers. In this article, we propose to consider how to increase sales over the Internet.

Sales metrics are one of the key success components of any online store.

Do online stores generate revenue?

Many newcomers to e-commerce often face various financial challenges. The lack of client traffic casts doubt on the choice of a niche for doing business. Low sales volumes are causing the question of whether online stores bring at least some revenue.

According to statistics, more than thirty percent of Russians constantly buy various products in online markets. The reason for the popularity of online stores is due to the possibility of acquiring all the necessary goods without leaving home.

Most people who shop online prefer to order products through large platforms that are highly popular.

Based on the foregoing, it can be assumed that in order for the created store to make a profit, it is necessary to create a large customer base. An entrepreneur working in this segment needs to constantly work on the image of his resource by investing in an advertising campaign. According to experts, such investments quickly pay off due to the growing number of orders. However, before proceeding with the paid promotion of your market, you need to perform several important actions.

How to increase sales in online markets

Quite often, entrepreneurs are faced with a situation that the created online store practically does not generate income. At the same time, the level of resource attendance reaches a fairly high point. In such circumstances, the entrepreneur needs to understand why visitors to the store leave without having made an order. Below we propose to consider the main methods of increasing sales volumes of goods.

Creating a convenient site

The first task of an entrepreneur who wants to try himself in the field of electronic commerce is to create a convenient resource. It is important to note that the site should be convenient not only from a technical point of view, but also from the point of view of potential customers. It should be noted that many search engines take this parameter into account when preparing the search results. This means that the level of customers of an online store depends on how convenient a particular resource is for potential visitors.

When creating your own website, you need to carefully analyze how much the created interface is annoying. The appearance of the resource should be thought out in great detail. Such resources provide a certain level of comfort for visitors. Today, the trend is quite popular to create complex pages where it is simply impossible to navigate. Users of such resources have to constantly fill out various registration forms and close pop-up ads. It should be understood that such activity can cause unnecessary irritation, which sooner or later will force the user to close the browser tab.

In order to ensure comfort when using the Internet resource, it is necessary to carefully work out the semantic core. The search function should have several different types of sorting results. In addition, it is necessary to introduce additional functionality in order to minimize the number of clicks required to complete an order.

  Having a good site, products and service does not guarantee high sales volumes

Attractive design

Today, most users refuse to use stationary computers and laptops to visit various resources on the Internet. This category of people prefers to use mobile phones and tablets. It is important to note that many resources have not yet adapted their design for users using mobile devices. That is why a significant part of the audience goes to competitors.

According to opinion polls, more than fifty-two percent of entrepreneurs working in the field of electronic commerce believe that attractive design is one of the main requirements for the resource being developed. The created site should have an aesthetically attractive look not only on the computer screen, but also on the phone display.

Focus on the target audience.

Carrying out various measures to increase sales, the entrepreneur needs to focus on working with the target audience. This factor is of paramount importance, since it is the target audience that makes up the main customer flow.

In order to attract the attention of the target audience, various marketing strategies are used. Many entrepreneurs make a serious mistake when choosing channels for advertising, guided by a parameter such as cost per click. As a result of this approach, advertisements advertising the site dedicated to children's clothing are placed on resources dedicated to car repair. The end result of such actions is the low level of customer traffic involved.

Adjustment and implementation of promotion tools

Creating a portrait of a potential client allows the entrepreneur to find out exactly which promotion channels should be used to attract new visitors. You can attract new customers using the following tools:

1. Advertising on social networks and popular video services.
2. Targeted and contextual advertising.
3. Thematic forums, specialized directories and search engines.

Entrepreneurs working in this area can use several of the above advertising tools at the same time.

Using mass mailing

Information about each visitor to the web resource that has passed the registration procedure is stored in a special database. This database can be used to create a mass advertising campaign. This approach allows you to remind visitors of the existence of a particular portal. This method is often used by large retail chains, sending their customers notifications of updates to their stores.

In order for a sent notification to interest a potential customer, a number of simple rules must be taken into account. The sent letter should be as informative and concise as possible. Many entrepreneurs working in this segment recommend using not only mail, but also SMS mailing with notifications.

  To survive in the market of online stores, you need to use a set of tactics in logistics, marketing and communications

Increase potential customer confidence

The presence of a quality resource with a well-designed pricing policy and attractive design is not a guarantee of a high level of client traffic. Let's find out how to increase sales in such a situation. In such circumstances, the entrepreneur needs to direct his work to increase the level of trust of potential customers. Many people experience understandable doubts when visiting a resource where the prices of marketable products differ significantly from the prices of their closest competitors.

In order to increase the level of trust of potential buyers, it is necessary to describe in detail the procedure for the return or exchange of purchased goods. The presence of several different methods of payment for goods can have a significant impact on the number of products sold. Some buyers are attracted by real customer reviews of their products. Of particular note is the order in which the page dedicated to the online store itself is filled out. On this page, it is recommended to publish photos of employees, and indicate the location of the office. Such trifles have a positive effect on the growth of the company's image in the eyes of customers.

Attention to pricing

The cost of goods is a kind of tool that can be used to increase the volume of sales. The main distinguishing feature of e-commerce is the ability to compare the cost of goods in one store with the resources of competitors. It is important to note that a few minutes are enough to carry out such an analysis. A high mark-up on goods may cause a potential buyer to refuse the transaction and choose a competitor's offer.

Setting a high margin in order to increase revenue becomes the main reason for the gradual decrease in the number of orders. An entrepreneur’s offer must compete with other companies operating in this sector of the market. The owner of the online store should regularly study the prices of competitors in order to timely change their own pricing policy.

Transaction support

In classic sales, the seller accompanies the client from the moment of visiting the outlet until the closing of the transaction. This rule also applies to e-commerce. A visitor to an online store should understand that he made the right choice by clicking on the link offered to him. Let's look at what methods of customer support can be used in this area:

1. Button with the offer of assistance in the selection of products.
2. Information block on discounts and current promotions.
3. Individual offers for regular customers.
4. Pop-ups offering a free consultation.

It is important to note that all pop-ups should be unobtrusive, since a full-sized banner the size of the full screen can cause a feeling of irritation. In addition, it should be remembered that many users use special applications that block pop-up ads. This means that to increase the efficiency of this tool, you must use a combination of several different techniques.

  The final results of marketing strategies are measured by the profit that the business managed to gain.

Simplified order form

It is important to understand that complicating the process of ordering goods can have a negative impact on the results of an online store. Users do not come in to fill out many different registration forms that do not make much sense. In order to simplify this process as much as possible, it is necessary to use only the required fields. This category includes initials, feedback number and mailing address.

What methods for technical optimization is better to use

Increasing sales of the online store is the main task of entrepreneurs working in the field of electronic commerce. The low level of this indicator can be explained by the poor technical implementation of the businessman’s ideas. In order to minimize the risk of losing customers due to unstable operation of the resource, it is necessary to carefully analyze the created site. There are several different methods for improving website optimization. First of all, you need to study the speed of a full page load. The value of this indicator should not exceed one second. Otherwise, the site owner risks losing most of his customers.

Next, you need to carefully analyze the structure of the created store. According to experts in this field, the user must perform no more than three different actions in order to get to the page with the product of interest to him. After completing these steps, it is recommended to switch to working with the mobile version. We have already said that more than fifty percent of people use various mobile devices to surf the Internet. Poor optimization of the mobile version can cause a loss of fifty percent of the total number of potential customers.

The next important step is to check the quality of the content. A large number of pages created increases the likelihood that over time pages will appear on the missing product. These pages must be removed in a timely manner, as customers may be disappointed in a store where there is no product of interest to them.

In order to increase the conversion level of an online store, it is necessary to correctly optimize the created resource. It is important to note that in the implementation of such projects, many entrepreneurs make a number of mistakes that adversely affect business performance. Even such a trifle as the lack of a feedback form can cause a potential client to go to competitors.

Quite often, the reason for the low level of sales is the inconsistency of the warehouse and the resource itself. The owner of such a site should regularly update information on the cost of goods and their quantity. Another common mistake is to refuse to use customer reviews. The lack of feedback on the operation of the online store may give the impression that this resource has long been abandoned by the owner.

The pricing policy chosen by the entrepreneur deserves special attention. Many businessmen mistakenly believe that a high-quality description of the product with a large number of photos and video reviews can significantly increase the size of the margin. This approach leads to the fact that users who are interested in purchasing the advertised product, begin to look for it in the stores of competitors. According to experts, the maximum mark-up level can be only five percent higher compared to competitor prices. Such extra charge will demonstrate the reliability of the store and interest in customers.

  In order to increase sales of the online store, it is not enough to attract more users to your site Instructions