Word selection (wordstat) is a service that helps to obtain information about requests from Yandex users. For example, it allows you to find out how many people per month are searching for a particular phrase, and see queries that are similar in meaning to your phrase.

Beginning of work

You can use the word selection form from the Direct interface. To do this, press the button Find words in the block New key phrases and enter your passphrase.

To take full advantage of the service, such as choosing the region and the type of user's device, go to the word search service. Word selection is available only to authorized users.

By default, statistics are shown for all regions and all device types. Desktop slice includes requests for desktop computers and laptops, slice Mobile - on phones and tablets. You can view data about requests on phones or tablets separately using the Only phones and Only tablets slices, respectively.

The number next to each query represents the projected number of impressions per month that you can get by selecting that query as your keyword phrase. When making a forecast, the system uses data from the last 30 days before the date of statistics update. The data is considered by the system only for the Yandex search results page , excluding requests made by users in the Yandex Advertising Network search.

How to use the service

For example, in Yandex.Direct, you advertise an apartment renovation team and want to add a key phrase to your ad repairs... Enter this phrase in the word search service. From the data in the left column, it can be seen that repairs - popular query (11 million impressions per month). But it does not reflect what the buyer was interested in: repairing apartments, cars or telephones.

To prevent ads from being shown on popular but unsuitable queries for you, in Yandex.Direct, replace the key phrase repairs on the renovation of apartments... Refine the phrase repairs you can also use negative keywords. If you add negative keywords machines and phones, the ad will not be shown for popular searches car repair and phone repair.

When working with the service, you can use additional operators. Operators work on the By words and By regions tabs. In the tab Request history only the + operator works.

Look at the queries from the right column. Users looking for renovation of apartmentsmay be of interest apartment renovation and stretch ceiling... Add to the list of keywords of your ad in Yandex.Direct those that match the goals of your ad.

Request history

To understand the dynamics of user interest in your topic, go to the tab Request history... Here you will see data for the last 2 years, grouped by month, as well as a graph of user activity.

Query statistics for tablets have been available since March 1, 2016. Until March 1, the statistics of requests on phones included requests on tablets.

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Search engine operators are special characters that serve as commands for Google and Yandex. With their help, you can refine your request and quickly find exactly the information you need. For example, tell the search engine that you are only interested in news from the last month, or that you need a product catalog in PDF format.

The ability to quickly find the information you need is a useful skill for any user. Professionally this is used by webmasters, specialists and internet marketers.

There are a lot of such teams. Among them there are both universal operators for both search engines, and specific for each of them. In addition, there are special combinations. All types of operators and how to use them will be discussed in this article.

Let's start with universal operators that work both in Yandex and Google. It is worth noting one nuance: Yandex performs these commands accurately, and Google sometimes ignores it if it thinks it can show better results.

"+" Symbol

"Plus" means that the following word must be present on the page. Usually it is put before pretexts, since they are not taken into account by search engines. Also, using the plus, you can clarify the request, indicating what exactly interests you.

iPhone Xs + 64GB

In this case, you indicate to search engines that you are only interested in phones with 64 GB. Other characteristics ( specific model or color) are not included here.

The "-" symbol

Minus helps to exclude any words from the query. With its help, you can tell search engines not to show pages containing specified negative keywords at all.

Avengers infinity war online

This request shows that you are not interested in online movie theaters offering to watch a movie. You need news, reviews and any information about this film, except for viewing it.

Operator ""

The quotation mark operator helps you find pages that exactly match the query you entered.

"repairs washing machine Samsung in Omsk "

To quickly find a company that deals with the repair of samsung models, you must enclose the query in quotation marks. And then the search results will show only those sites that have the words "Samsung" and "Omsk" on the page.

The "*" symbol

An asterisk replaces any number of words. Can be used in conjunction with the previous quotation mark operator. It helps out in cases when you want to find a movie, a quote, but have forgotten or do not know the full title.

leave * me in sorrow

For example, you need a quote from the movie "Ivan Vasilyevich Changes His Profession", but you forgot what exactly the main character said. Yandex immediately displays the entire phrase for a correctly specified request.

Special character «| "

The vertical separator is synonymous with or. He tells search engines that you are interested in either the first option, or the second.

winter jacket Adidas | Columbia

Such a query shows search enginethat the user is only interested in the brands Adidas and Columbia. The system took into account the operator and showed the appropriate results.

The special character "~"

Search engines understand "Tilda" in different ways. For Yandex, this command says that it is necessary to search for pages where the word following the “~” symbol is not contained in the same sentence with the rest of the words specified before it.

comics ~ marvel

A request means that the user wants to see any comics other than Marvel. Hence, it is necessary to exclude results with the word "Marvel" in one phrase.

For Google, "tilde" is a command to search for documents that contain the specified word or its synonyms.

healthy ~ food -food

The second command "-food", which excludes this word, was written in order to better show how Google searches for synonyms for a word. Indeed, he showed pages with the entry for "healthy food", not "healthy food."

Operators used in Yandex search

Since there are a lot of search operators specific to Yandex, for convenience they are divided into 3 groups: documentary, undocumented, and logical. Let's consider each category in more detail.

Documentary

Document operators are advanced search commands. They help to clarify information upon request and are often used by SEO specialists. They can be used to indicate that you are interested in a specific type of document, a specific URL, etc.

Most of the parameters are already integrated into Yandex advanced search for user convenience, but for speed you can use operators.

"Title" operator

Helps to find all pages with the specified request in Title. If this is a phrase, it is enclosed in parentheses, and one word is written without them.

title: (asus laptops are inexpensive)

In the Title of all documents, the query we entered is highlighted, which is what the user required.

Mime command

This command helps you find documents of the required format.

iphone mime price comparison: pdf

The search results display PDF documents that contain words from the query.

The host operator

memes host: vk.com

In this case, Yandex searches for all pages containing the word "memes" that are hosted on the vk.com domain.

Domain command

This operator tells you to search for pages located on a specific domain.

yandex domain: ua

In this case, the search engine will find all documents that are hosted on the UA domain and contain the word Yandex.

Operator "site"

This command is identical to the previous one. But in this case, information is searched on all pages and subdomains of the specified site.

pictures site: narod.ru

As a result, Yandex search results display all documents containing the word "pictures" and posted on domains whose names contain "narod.ru".

Date command

Helps to find documents for a specific period.

concerts date: 201811 *

With such a request, you make it clear to Yandex that you are looking for all the concerts that will take place in November 2018. The eleventh month is indicated, and instead of a number - an asterisk, which replaces any value.

Lang operator

Using "lang", you can tell Yandex in which language to search for documents. It should be used if you only want English-language sites in the search results.

iPhone lang: en

Url command

This operator tells the search engine to search for a page located at a specific URL. This can be useful to check if it is indexed or not.

url: fb.ru/hi-tech

The "inurl" operator

In this case, Yandex selects pages on the specified URL that contain your request.

iphone xs inurl: hi-tech

The search engine found all sites that have a Hi-Tech section (with the same name in the URL), and in which information about the iPhone Xs is published.

Undocumented

Another large group includes undocumented operators.

"Intext" command

If you write a request “ IT intext: humor", The search engine will show all kinds of jokes and memes about sysadmins, programmers, etc.

The "image" command

This command helps you find pictures with the same title as the specified request.

image: odessa_humor.jpg

Team "anchormus"

anchormus: winter

brain teaser

The generic logical operators have already been discussed above. Now let's mark those that work only for Yandex.

The symbol “! "

The operator in the form of an exclamation mark tells the search engine to search for pages on which the query appears in the specified form. Moreover, Yandex is case sensitive, which means that you can write words with capital letters.

! red

The character "!! "

This command searches for pages where the specified word occurs in any form and case.

The & character

The team tells Yandex that the words associated with the ampersand must be in the same sentence. Accordingly, they only look for pages that fit this requirement.

red & black

The && symbol

Using this command, Yandex searches for all documents that contain words linked by a double ampersand, no longer within one sentence, but within the entire document.

iPhone && USA

Special character "<< »

The search results will show pages with the words specified in the query within the entire document. But relevance is calculated only for the first word written before the operator “<< ».

online store promotion<<самоучитель

/ N operator

Yandex is looking for pages where the words specified in the query occur at a distance of N words from each other.

iPhone XS memory / 10

Operator / (m n)

In this case, m is the minimum distance between words, n is the maximum. Accordingly, the search engine searches for documents where words are in the range from M to N from each other.

asus laptop enter BIOS / (5 20)

&& / n operator

Yandex searches for documents containing words linked by a double ampersand - but already within N sentences from each other.

Operator ()

Parentheses are used to group words for complex queries. They can also enclose any other operators.

Operators used in Google search

Google also has many search operators, which are divided into specific subgroups. Let's start with the documentaries.

Documentary

Operator "site"

Using this command, Google searches for documents on the specified site or domain. It is popular among webmasters and other professionals, and often helps for quick linking.

site: fb.com

Link command

The search results will show pages that link to the site you specified.

link: 1ps.ru

"Related" operator

Google searches for pages with similar content. This is relevant for highly specialized topics and issues on which there is little information. Also, using "related" you can find competitor sites with similar materials.

related: neurosurgical operations

File operator

Helps to find documents of the required format. The command is useful for finding books or documents in a suitable format such as pdf.

dangerous games file: pdf

Define command

Helps to quickly find the definition of the term entered in the query. Typically, the results provide reference resources such as Wikipedia.

define: linking

Operator "loc"

With its help, you can specify the location if you are only interested in a specific city.

playbill of theaters loc: Moscow

Operator "date"

Helps to display in search results only pages that appeared in the index for a certain period.

online store promotion date: 2

In this case, Google will only find documents that have been published in the last 2 months.

Source command

Used for Google News. The operator narrows the search range based on the selected source - be it a news portal or any other site.

business source: Correspondent

Operator "allinurl"

Helps you find sites that contain the words you specified in the URL. For a more efficient search, it is recommended to write a query in English or transliteration.

allinurl: seo

The inurl command

Here the results are limited to just one word. For example, using the operator “ inurl recommendations: it»You can find recommendations on all sites that have" IT "in their URLs.

Allintext operator

Helps to find pages where a full occurrence of the specified request is found.

allintext: competent linking

"Intext" command

If you write in the request “ IT intext: jokes», Then Google will find pages with anecdotes that are related to IT.

Allintitle operator

Helps you find pages that have the full Title of your request.

allintitle: how to collect semantics

The "intitle" command

Works on the same principle as the previous operator. Only in this case, the search is limited to one word from the query, which comes first.

intitle: track behavioral factors

Now only the word "track" appears in Title. The rest of the words are available only at the first site.

Operator "cache"

Google uses this command to open the latest copy of the desired site's cache page. Suitable for any web resources.

cache: fb.com

After entering such a request, you will see the following on the screen:

Info command

With this command, you can check if the site is indexed.

info: it-doc.info

Allinanchor operator

Helps to find sites, in the description of the links of which there are words from your request

allinanchor: blog promotion

The inanchor command

A similar command, but in this case only one word is counted.

inanchor: promotion

brain teaser

Let's consider only those logical operators that were not mentioned earlier. Google has few of those left.

OR Command

Analogue of the vertical separator «| ", Which in its meaning replaces the word" or ". Helps to find documents in which either one or another option from the specified by the user occurs.

iron Saturn OR Philips

Operator ".."

This operator helps out when searching for information with a specific digital range. This is especially true when choosing a product within a limited budget.

keyboard 3000-5000 rubles

The special characters @ and #

Using these special characters, you can quickly find the information you need by hashtags in VK, OK, Twitter and other popular networks.

@battlefield

The best combinations of search engine operators

Combine the different options with each other for more efficient and faster work. Let's consider the most popular combinations.

The quotes "" and "date"

Combining quotes with a date will help you find the exact information for the right amount of time.

"Metro Exodus" date: 12

For this request, Google will give all the news about the game Metro Exodus for the last 12 months.

Request + command "inurl"

With this combination, you can find reviews about the online store where you are going to buy the product. Or find out what users think about an online course before signing up for it.

Many users of the Google search engine, resorting to its help, notice that often the first time it is not always possible to find the information you need. Perhaps users believe that these are disadvantages of the search engine itself, but this is not always the case. Sometimes, in order to find very specific information, you need to resort to the help of special tools (operators) of this search engine.

What is the correct Google search?

For starters, do not forget that the Google search algorithm is case insensitive, in other words, if you enter "Russia" or "Russia" in the query, the search result will not change. However, this search engine is very sensitive to the algorithm of search operators, which is why the search results for the queries "Windows OR Linux" and "Windows or Linux" may be fundamentally different.

The next thing to consider is that the Google search engine does not take into account many words - bundles, for example, such as "and", "a", "but" and the like. For this reason, the result of search results does not depend in any way on their use.

Thirdly, in order to correctly search in this search engine, you should remember about the presence of certain operators (symbols or words that specify the search) and learn how to use them.

Such operators are used not only by Google, but also by other search engines, for example, Yandex.

So, Google operators that will help you find the information you need:

«+» - best used when you need to find documents containing more than two words, for example, "SEO + tools".

«-» - must be used to exclude from the issuance of documents containing some word for example, "drinks - non-alcoholic". In this case, the search engine will only find alcoholic beverages.

"OR" - is needed to search for documents containing one of several words, for example, "woman OR girl".

«“”» - you need to find documents in which there is a certain phrase in the same form in which it is used as a search query, for example, "buy TV Tver"

«~» - is required to search for synonyms of words that are indicated in the request, for example, "fashion ~ smartphones".

«..» - is used if you need to find documents that contain numerical values \u200b\u200bin the specified intervals, for example, "300 ... 500 rubles per day."

There are also more popular Google operators for correct search, among which the average user of this search engine might need the following.

"Daterange:" - is needed to search for documents created in a certain period of time, for example, "fire in Kiev daterange: 20092011-21102010".

"Filetype:" - is used when searching for links to a document of a certain type, for example, "autobiography of Solzhenitsyn filetype: rtf".

"Site:" - is needed in order to find all the pages of the site you need or site pages containing a certain word, for example, "site: dirfreesoft.ru antivirus".

"Phonebook:" - a very necessary operator who searches for phone numbers according to the specified parameters, for example, "phonebook: Omsk hotels".

It turns out it's not that hard to search Google correctly if you know how.

How to search in Yandex correctly?

Not all Yandex users know the answer to this seemingly stupid question. The reason lies in the fact that the largest number of Internet users do not fully use the capabilities of search programs, which is why, in certain cases, many search engine users may experience any obstacles and difficulties in finding the information they need.

Well, how can you correctly use the Yandex search engine - the most popular search engine in the Russian-speaking segment of the World Wide Web?

1. If you need to find a specific, specifically formulated phrase. The search for such phrases is most conveniently used with the "" operator, otherwise, in order to find a web-document in which the phrase you need is located, it should be typed in quotation marks. For example, "What files can be excluded from virus scanning?"

2. If you need to find a quote, but you have forgotten some words or simply do not know. There is no difficulty in this. In this case, the entire phrase should be enclosed in quotation marks, and the "*" sign should be put in place of the forgotten words. For example, "I come to you * what more."

3. If you need to generate search results for several words or phrases at the same time. For such an operation, the operator | should be involved in the work; it must be used after each search word or phrase. For example, raspberries | strawberries | Strawberry.

4. If you have to find several words that are in one sentence. When performing this task, you need to use the & operator, it must be placed between the search words. For example, the monument to Mayakovsky & Samara.

5. If you need to find a document that contains a particular word. To do this, use the + operator. It should be used before the search words and should not be separated by a space. The same request may contain qualifying words or phrases. For example, a monument to Chapaev + square.

6. If you need to exclude documents containing a specific word from your search. Then you need to use the - operator. It is placed before the words to be excluded and not separated by a space. For example, buy a modern laptop.

7. If you need to find information only from a specific site. In this case, the site operator will help. It is used at the same time as a colon and placed directly before the site name. For example, PDF site: dirfreesoft.ru

8. If you need to find documents of one type or another. When searching for such files, use the mine operator. It is also used with a colon. For example, the instruction for HTS mine: doc.

9. If you need to find information in a specific language. For such a task, you need to use the lang operator, after which you should put a colon and specify the selected language for the documents you are looking for. For example, Angels and Demons lang: ru.

Finding the information you need on the Web is not as easy as it might seem at first glance. Search engines are "getting smarter" every year, but they have not yet learned to read the minds of users.

For example, when receiving the request "Napoleon", Yandex does not know what exactly the user is interested in: a historical personality and his biography, a cake recipe, or, in general, a kind of grill installation. It is just one word that has many meanings.

In order for the correct sites to be displayed on the SERPs page, you need to clarify your request, specify it. And for this there is the language of Yandex search queries. We will talk about what it is and how to use it further.

Operators of "Yandex"

The Yandex search language is a set of special tools (operators) that make it possible to clarify a user's request, make it more specific and aimed at a specific category of data.

As a result, there are no unnecessary links and documents in the search results, which greatly facilitates the process of finding the information you need.

All operators are divided into two groups:

1. Simple - presented in the form of punctuation marks and special characters.
2. Documentary (or complex) - presented in the form of auxiliary words.

Simple ones include:

• + (plus);
• - (minus);
• ! (Exclamation point);
• ““ (Quotes);
• (square brackets);
• * (asterisk);
• | (straight line).

Note that the following operators no longer work: tilde "~", brackets "()", single "&" and double and "&&", double less than "<<» и двойной восклицательный знак «!!».

Documentary include:

• site,
• domain,
• host,
• rhost,
• mime,
• lang,
• date.

A colon ("url:", "site:", "domain:", etc.) is always appended to document statements at the end, followed by its value.

Today these are all working "assistants". Next, we will look at each of them in more detail: what they mean, how they affect the results, and how to apply them.

In order for the search engine to search only for those pages that necessarily contain a particular keyword (preposition), you must put a + sign in front of it. Several pluses can be used in one request at once.

The rest (unmarked) words will not always appear on the SERP pages.

• how to find the volume of a tetrahedron + by + coordinates + vertices;
• + Paget-Schrötter syndrome.

In the syntax of Yandex search queries, there is also an exclusion sign - a minus. That is, instead of marking a word of interest, the user can mark something that he is not interested in. Therefore, the search engine will exclude sites with the specified keyword.

Let's go back to the very first example of this article - to Napoleon. Let's say we are interested in the recipe for the cake. To exclude everything unnecessary from the results, it is enough to add two words with a minus sign:

• napoleon-bonaparte-grill.

As a result, we will only see cake recipes, although the word "cake" itself was not used.

Here are a couple more examples of how this operator can be used:

• buy acoustics -sven –microlab;
• cryptocurrency news - bitcoin.

! (Exclamation point)

By default, the search engine searches for matches in any morphological form (case, gender, number, declension, etc.). To prevent this from happening and the word form to be preserved in a given form, it is necessary to put an exclamation mark in front of the word.

For example:

• girl + in! white! dress;
• TOP! Crowdfunding! Exchanges.

““ (Quotes)

Quotation marks are used when you need to find an exact match for a phrase. They are often used to search for the original source by a passage of text.

For example:

• “Bazarov winced. There was nothing ugly in the small and inconspicuous figure of the emancipated woman ”;
• "The first reason for the development of chronic bronchitis."

(square brackets)

This operator of the Yandex search query language allows you to preserve the word order. That is, the results will show only those sites where keywords are used in exactly the same order.

Most often used in geographic queries where it is important to fix the direction. For example, searching for tickets one way, but not the other:

• buy tickets [Moscow Peter];
• train tickets [Voronezh Moscow].

* (asterisk)

The presence of an asterisk in the request indicates a missing word that the search engine needs to find. If the user does not remember a part of the quote, he can replace it with an asterisk (there are as many words and symbols *).

Important! Only applicable in conjunction with quotation marks.

• “Better * in hands than * in the sky”;
• "Burj Khalifa skyscraper height * meters".

| (straight line)

The straight bar is equivalent to the conjunction "or". It is used when it is necessary to find matches for at least one of the listed keywords.

For example:

• iphone 8 | iphone 8s | iphone 8plus;
• cinema | movies | serials.

Thus, if the site contains at least one of the keys, it will be listed in the search results.

This document operator allows you to search among pages that have the specified URL. In this case, part of the address can be replaced with *, which means that this part can be changed.

That is, we give Yandex a direct hint where exactly to look.

For example:

• mathematical analysis of url: ru.wikipedia.org/wiki/*;
• smart links url: www ..

This operator is similar to the previous one, only the search will be carried out not in a specific section, but throughout the site (including all subdomains and web pages).

Let's say we have a favorite resource and we want to search for information on it first. Then we write:

• site: econet.ru cheese fondue recipe;
• how to conclude a car sale and purchase agreement site: ru.wikihow.com.

Allows you to filter results by domain zone of web pages.

That is, if, for example, you need to find information on sites with the domain.ru, write "domain: ru". Resources ending in .com, .ua, .net, etc. will not be shown.

• how were the elections in Ukraine 2019 domain: ua;
• MSU faculties and specialties domain: edu.

Two operators similar in meaning - "host:" and "rhost:" - allow you to search for information on pages hosted on the specified host.

The result is identical to "url:" if the hostname is given. You can also additionally use *.

"Host:" - recording is performed from the lower-level domain to the top-level domain. For example:

• search engine host: www.google. *;
• search engine promotion host: www.site.

"Rhost:" - record from the top-level domain to the bottom. For example:

• yandex service rhost: ru.yandex. *;
• rhost news: com.livejournal. *.

The Yandex query language also allows you to filter search results by the format of the documents found (doc, pdf, rtf, etc.). This is done using the "mime:" operator. It is enough to add it to the request and specify the required format. Anything inappropriate will not be shown.

For example:

• studio layout mime: pdf;
• inflation in russia 2018 mime: doc.

If you need to find sites in a specific language, this "assistant" will allow you to do this. Today Yandex supports the following languages: ru (Russian), uk (Ukrainian), kk (Kazakh), be (Belarusian), tt (Tatar), en (English), de (German), fr (French), tr ( Turkish).

Examples of using:

• mobile-first index lang: en;
• labor Code of the Russian Federation 2019 lang: ru.

Operator "date:" allows you to filter the issue according to the specified date. Moreover, you can search for materials published both on a specific day / month / year, and for a specific time interval:

• date: YYYYMMDD - on the specified day;
• date: YYYYMM * - month;
• date: YYYY * - year;
• date: YYYYMMDD..YYYYMMDD - in between;
• date:\u003e YYYYMMDD - after (or before) the specified date (you can use:\u003e,\u003e \u003d,<, <=).

For example:

• news date: 20190401..20190420;
• top services for buying links date:\u003e 20190101.

The language of Yandex search queries is a large list of various "assistants", each of which has its own purpose. Perhaps some of them will never be useful to you, but if at least one of them simplifies the process of finding information on the Web, this article was not written in vain.

Use the above operators in your work. Don't forget about other useful Yandex tools as well: advanced search (setting filters for a better result), personal search (when the system remembers the preferences of authorized users), search tips, etc.

Programs