Read in the article what hashtags are and why they are needed.

A few years ago, no one had heard of hashtags, and now they are actively using them on Twitter, Facebook, Vkontakte or Instagram. Many people know what tags are and what they are for. But what hashtags are, some people only have to guess. You will find answers to this and other questions in this article.

What are hashtags - the sign of the lattice in front of the word, and why are they needed?

   What are hashtags - the sign of the lattice in front of the word, and why are they needed?

Tags are necessary in order to structure content on specific topics. Hashtags are added to posts to briefly characterize it. But, what are hashtags - the sign of the lattice in front of the word, and why are they needed? Here are a few definitions:

• Hashtag   Is a word or phrase preceded by a "#".
• This designation is labeled   in the form of a single word or even a phrase you need to group messages on the topic.
• Hashtags allow you to create information channels. A person signs his post and at the same time contributes it to a specific channel. When a word or phrase is published, they turn into clickable links. If the user clicks on such a link, he will see messages from users of the social network that have been marked with such a hashtag.
• All content managers use lattice phrases.to increase the number of users on a particular social media page, increase brand awareness and draw attention to a specific event or trend.

For this to really work, you need to be able to use hashtags correctly. There are some subtleties in affixing such marks. Read about it below, but first things first.

In Russian, the foreign word " hashtag"Occurs in two versions: hashtag   and hashtag. But how to write: hashtag or hashtag? It is correct to write in both versions, this will not be an error. In general, the spelling of this word does not play a large role, so you can write as you want or as conveniently.

This character cannot be typed on the keyboard. It is rarely used, so the keyboard developers hid it. But how to write a hashtag sign before the word on the keyboard? There are several ways:

1. In the English layout: Switch the keyboard layout to English using the Alt + Shift keys and press Shift and the # sign. It is located on the number 3, but not on the small keyboard, which is on the right, but on top above the letters.
2. You can copy this character in any text, and then paste it into your post.
3. Any character can be put using the Alt key. Press this key and type the number 35 in any layout, but only on the right small keyboard.

Choose any of these options and use to set the pound sign in hashtags.

Hashtags gained popularity back in 2010. But, despite this, many people do not know how to use such tags in their posts on social networks. So how to use hashtags? Spelling Rules - Beginners Guide:

• Tags are inserted into the message, anywhere or at the very end.
• If the hashtag needs to be composed of several words, then group them into one cohesive phrase.
• If you want the words to stand out, then write them in capital letters   #Let's get acquainted. This will be the same as # let's get to know you.
• In such marks you can put numbers   (# Vacation 2017), but punctuation marks in hashtags are unacceptable.
• You cannot put different additional characters in tags, characters.
• You can see the @ sign on Twitter. Users write such a symbol in front of the name, and it means that the post is intended for this particular person. A phrase with these characters will not be considered a hashtag.
• There is no special list of tags. You can invent a hashtag yourself: put a pound sign in front of the label in the form of a word or a single phrase that reflects the meaning of the message. This post will be seen not only by subscribers, but also by other strangers. Thus, using the hashtag, you can get new subscribers to your account.
• If you use a tag to join a specific community, use hashtags that are relevant to the topic. If you are talking about a movie, then use the #FilmEquilibrium, not the #Equilibrium even more good #film. Several semantic statements are ineffective in this case.
• The label should be simple, otherwise it will look like spam. In addition, three hashtags should be maximally in the post on Twitter and Facebook, but on Instagram you can use 10 and 20. Do not use the same word in the tag twice: #Film Equilibrium! Watch everyone # Equilibrium.
• There must be specifics.   If in a post you wrote a joke or a joke, then put the # Humor or # Joke label.

Your readers should understand what your message is about, and then the post will be popular.

  How to put a hashtag in Contact, Instagram, Facebook, Twitter, Classmates?

Converting phrases or words into special tags makes online life easier. If a person writes a message about phones, he puts a # iPhone, and network users can easily find his article. In social networks, these tags are used for commercial brand promotion or for advertising. Therefore, it is important to know how to put the hashtag in Contact, Instagram, Facebook, Twitter, Odnoklassniki. Detailed guide:

• In contact with.   If the user of this social network wants to facilitate the search, he enters #the topic in the search line. To put your hashtag on VKontakte, you need to write a label # topic under the message, photo or video. For example, # cool puppy. Such a grouping of words will lead to the development of discussion, and your topic will become popular.
• Instagram.   This social network aims to popularize pictures, photos and videos. Hashtags are very important here. Tags sort posts by groups and work as separate filters. The phrase must be accurate and specific. You need to put it under the picture, photo or video content. Up to 30 hashtags can be placed in this social network as a maximum.
• Facebook   In this social network, it is important to choose the general category of phrases of interest, and put # in front. If you want to have a discussion about a brand, you can post the message “Fashionable, Modern and Stylish - #Adidas”. After the lattice do not put punctuation marks or extra characters. Page promotion is the main goal of Facebook hashtags.
• Classmates.   The search for similar topics in this social network is performed using hashtags. After the post, type the pound sign on the keyboard and the request of interest, for example, #Holiday in the summer. With the help of such marks in Odnoklassniki it is easy to achieve promotion of one page or group.
• Twitter   The mark is placed directly in the tweet window after the pound sign. When the tweet is published, the tag will be highlighted in contrasting color.

Hashtags will help tell the public about themselves, and perhaps tomorrow everyone will talk about you.

  Hashtag - translation into Russian

Hashtag is translated from English into Russian as a “distribution label”. This word in English was formed from hash - the sign "pound", and teg - the label.

The use of hashtags gives the organizers the opportunity to create a “fuss” around an event and make it discussed in a specific online community and in reality. But for this tool to work, you need to come up with a successful and unique label. There are several rules for creating perfect hashtags:

• Make the tag unique. The effectiveness of the hashtag depends on uniqueness. If you use only common words to create it, then the tag will be lost on the Internet and will not interest anyone.
• Short hashtag - popular. A short label will be remembered, and the probability of shortening it in reposts is reduced to zero.
• Catchy hashtag   - It is its effective use after an advertisement or event. But this does not mean that the label should only be interesting, funny or funny. Clarity, expressiveness and relevance to the theme of the event are important.
• Sequence Equals Tag Usage Efficiency. If you come up with a hashtag to advertise an event, then use it as often as possible and often - in any messages, reposts. Only in this way will the audience grab the idea and move it forward.

Tags cannot promote themselves, but users do it. Effective implementation of the hashtag in all elements of marketing will bring excellent results. Now you know how to come up with a hashtag. Accompany them with all your messages, articles and letters electronically, during the event and after it.

The abbreviation "tbt" literally stands for Throw Back Thursday - back to the past. What does the tbt hashtag mean? A label with these three letters can be assigned when posting to your old photos or videos. For example, when publishing children's photos, you can put such a hashtag. It is worth noting that #tbt is a kind of winged expression that is often used on social networks.

Writing a label is simple, but applying it correctly is difficult. You need to be able to analyze news posts on social networks and respond to them in a timely manner. The hashtag is convenient for marketers who are engaged in promotion, and the ability to correctly compose it will help to achieve success.

Video: What are hashtags and how to use them? 5 reasons to use hashtag

(the name comes from the English: hash - lattice and tag - tag) - a label that is necessary to simplify the search for records on a given topic. Consists of the # sign and the word or phrase that follows it.

Appearance story

For the first time, Chris Messina, who became the father of hashtags, began to use the tag. On August 23, 2007, he introduced them to facilitate navigation and communication on social networks. The first tags of this kind were used on Twitter. Not all users liked them, and won their recognition only in 2010. Over time, users liked the convenience of hashtags, and today they are more and more common on different social networks.

On May 16, 2011, the first hashtag appeared on VK, which was called “#vkontaktetestiruethashtagi”. At this time, labels could only be created from letters. Today they can be written in any language, the main thing is that the rules for their creation are observed.

Label Writing Rules

Before you make the VKontakte hashtag, you need to familiarize yourself with the rules for writing it, otherwise the tag will not work and will not bring the desired results.

Label Rules:

1. A hashtag, or as it is written, a hashtag begins with a #. Everything that is written next to the grid will be considered a tag and will automatically turn into a link to search for entries with the same word or phrase.
2. You can write tags today in any language.
3. The hashtag can be located in any part of the record, and their number for one note is not limited, although it is recommended to use no more than 2-3 tags per 1 record.
4. If the hashtag consists of several words, they cannot be separated by spaces, otherwise it will include only one word. To clearly separate the phrase, it is better to use the underscore or use the first letter of each word.
5. Before you make the hashtag "VKontakte" or any other social network, you need to select keywords for it. They should be simple, unique and relevant to a particular record. This will increase their effectiveness.

What are the VK hashtags?

"VK" represents 2 types of tags:

1. They work all over the VK.
2. They work within the community.

Throughout the social network, common tags are used. They are very useful for promoting pages and groups, as users who have not heard or even suspected the existence of this community can see a record with a common hashtag.

Before you make the hashtag "VKontakte" for general purposes, you need to choose its name. The keyword that will be used should be generalized, written in accordance with all the rules and suitable for writing.

Community tag

Creating unique tags that will only be used within your community will attract more visitors to it. By clicking on such a hashtag, users will see entries from only one community. An exception will be only if someone uses the same label in his record. To prevent this from happening, you need to spell the name correctly.

There are 2 ways to make the VKontakte hashtag for the group so that when it is clicked only the records of a specific community are shown:

1. Come up with a unique label name, which is not yet in the "VK". You can check it by writing in the search bar on the site.
2. Write a common label by adding @ and the abbreviated community name to it. It will look something like this: "# Statuses_pro_love @ serdce_v_rejime_online", where serdce_v_rejime_online is the short name of the group.

The first method is not very acceptable, since choosing a unique name can be difficult, and even if it works out, it is not a fact that someone else will not use the same label in the future.

The most successful option for making the VKontakte hashtag within the group is to use the community short name in the hashtag. Do not forget that when writing a label words cannot be separated by spaces, otherwise only the first word, which refers to generalized labels, will act as a hashtag, and your record may be lost among others.

in less than 10 years, esteggi have gained popularity among Internet users, and most of all - lovers of social networks. This grid has become part of the marketing strategies of large and small firms. On the streets of the city there are numerous billboards with numbers, words and the world-famous “#” sign.

What are hashtags?

A hashtag is a lattice in combination with one, several words and / or numbers. At the same time, you can use several of these combinations at once. Their main feature is automatic conversion to a link. If you click on any hashtag, get a selection of messages with this combination of characters.

Most often, hashtags are used by ordinary users on social networks. The hashtag is useful for marketers, Internet masters, specialists in popularizing sites, products, services, and even entire companies. Sometimes hashtags are also used in search engines.

Key features of hashtags:

• The presence of keywords. The reader quickly determines if he should read the post.
• Structuring. Hashtags provide a grouping of homogeneous information.
• Quick search. You can quickly find the necessary data in thematic messages.

A hashtag is a tag that filters various messages according to the subject. Most often it is used on social networks, as well as on blogs. If a message is marked with hashtags, it is much easier to find. You need to enter keywords in the search. This allows you to increase traffic to the site, group or quickly distribute the message.

How did hashtags come about?

Most people are convinced that the emergence of hashtags is to thank the social network Twitter. In fact, the social platform only helped spread these icons. The latter appeared in the late 80s of the last century to structure information in Internet Relay Chat.

Twitter is the first social network to implement hashtags. In 2007, designer Chris Messina asked subscribers about their attitude to the grid mark. After receiving many positive reviews and agreement with the leadership, the idea was accepted.

In 2009, Twitter began to actively use hashtags. In 2010, they were mainly intended to highlight popular trends and news in the media world. Although Twitter developers opposed it, the hashtags spread to Facebook, Instagram, Youtube, Google+, Pinterest, VKontakte and others.

Hashtag Rules

Writing language

In the vast Russian-speaking Internet, in most cases, hashtags are written in Cyrillic. However, it is advisable to supplement them with messages in English. And for large world social networks or other sites, you should use the Latin alphabet.

Various characters

With hashtags, you can use almost any character. You should not be limited solely to words and a standard lattice. Use characters like ~,!,%, &, *, `, @, $ ^, \u003d Or +. Make your messages creative and unique.

Forget about spaces

Hashtags are written without spaces. If you use the latter, then forget about the links: get only the grid and other symbols. The main thing is not to forget about the gaps in ordinary messages when writing on social networks.

Combine the words

Spaces separate one word from another when writing common sentences. What to do when you need to enter a phrase? Apply the "_" icon. For example, #ak_set_hashtags. Do not confuse with a small dash (“-”).

How to make two hashtags?

To get two hashtags at once, put a space between them. For example, #how_set_hashtags and # how_set_hashtags_vk are two hashtags, and # how_set_hashtags_how_to_set_hashtags_vk are one.

Here are a few more hashtags:

• # Thank you Google;
• # Vkzhivi;
• #Friends;
• #Passive income;
• # World_must_ know_that_I_em.

Hashtags with their own name in most cases are used without capital letters. Although you can write this: Thank you Google. And to make it more readable, we note #Thanks_Google.

Hashtags on Twitter

Let's start with Twitter, thanks to which hashtags have spread to other social networks. We immediately highlight two extremes: you can not use signatures with a lattice at all or enter only the most popular options. If you do not use hashtags, only a few dozen users will read the message at best. But in the second, the inscription will be difficult to find among hundreds or thousands of others.

Here is a concrete example of the effective use of hashtags. In early August 2015, the Vkontakte network was unavailable for 3 hours. The employee of the latter, George Lobushkin, used Twitter to substantiate the causes of the problem. In a matter of minutes, thousands of VC users became familiar with the message.

After analyzing the history of Twitter, it is worth highlighting several groups of hashtags.

Thematic

Twitter users post on a specific topic. If they took a photo while in traffic jams, then they can indicate something like #Moscow_ traffic jams, indicating also the name of the district or city street. And in the case of a delicious dinner they write #food_food or #Lapot. If an article is presented on the topic of promoting content on the Internet, then it is difficult to do without #seo or #seo.

Event

Such hashtags are dedicated both to global, national or local events, as well as personal outstanding dates. For example, hashtags such as # New Year, # Sochi 2014 Olympiad, #President_ election, #fire are popular. The message also indicates important events for a particular person: #wedding, #new_work, #birth of a child, etc.

Such hashtags are used primarily for entertainment purposes. Popular signatures are such as # I_never_never_, #my_Love_film, #for_For_I_Love, etc. Such messages do not carry any deep informational content. With their help, users report on personal hobbies and preferences. Hashtags are often used by famous people, so as not to fade away interest in their pages on social networks.

To create hashtags on Twitter, a special window is used. The procedure is standard: mark # and write words. Having published a tweet, you will see that the hashtag will be painted in a different color.

Often companies tend to come up with unique hashtags. To do this, signatures are written in the search for a social network. If no similar word combinations are found, then the proposed combination is unique. Companies are increasing the number of customers through social networks. Well-chosen hashtags are also marked on business cards, banners and booklets.

Instagram hashtags

• #Love;
• #follow;
• #followme;
• #happy;
• #Instagood;
• #tbt;
• #cute;
• #photooftheday;
• #tagsforlikes.

Interesting for the average browser is not quality, but the number of hashtags. For example, Instagram has nearly 1 billion photos tagged with #love.

Hashtags allow you to group millions of photos on Instagram social network. It is enough to enter a label to see an image that reflects certain emotions or demonstrates the beauty of various corners of the world.

Hashtags and Vkontakte

Usually, Vkontakte uses up to 5 hashtags. If applied more, it will look like spam.

Vkontakte developers paid special attention to the convenience of finding information using hashtags. As in the aforementioned social networks, in a special field you must specify the keywords to search and press the Enter key. And then the user gets acquainted with the search results.

If you are looking for Vkontakte information, use double filtering: by hashtag and by category. For example, you can specify # cars in the News. You can also group information into the following groups.

• People.
• Audio recordings.
• Video.
• Community.

Sometimes you need to find or indicate information in a specific group. In this case, write the hashtag, @, space and a link to the group. More clearly, it looks like this: # hashtag @ gruppa.

Facebook hashtags

Searching for information on this social network is very convenient. For example, you just need to click on the necessary hashtag to get all the records with it. Another way is to enter facebook.com/hashtag/ in the search engine feed and specify the hashtag. In this case, the grid is not needed because letters are used instead.

Hashtags on Google+

Google+ also provides the ability to use hashtags. In fact, there is only one rule - forget about the spaces. An interesting feature is that after publication in the hashtags, only numbers, letters and underscore remain, and everything else is taken out of the label.

Google+ allows you to create hashtags only from numbers: # 3856, for example. And if you don’t put a mark yourself, sometimes the system will do it automatically.

Google+ followers should follow these hashtag guidelines.

• With the help of tags, you can familiarize yourself with the information of people outside your circles. Get more subscribers.
• Use descriptive labels. Fewer words that are directly related to places, products or events. Messages such as “Tips for Housewives,” “Writing for Texts,” or “Plumbing Services” will be effective.
• Check out the Cyfe service. Using it, you can find information in network archives.

The approach to searching using tags is also interesting. The user receives not only the exact entry, but also words that are close in meaning. There are no restrictions on the length and number of hashtags.

Where else hashtags are popular

Earlier in Odnoklassniki tags were used. However, at the end of 2016, hashtags replaced them. The latter actually become a link immediately after the publication of the post. This greatly simplifies the search for the desired information in the social network.

Hashtags are also used on YouTube. They are noted in the descriptions for the video materials. More than 15 badges with a lattice should not be entered, since the lion's share of users will consider this spam. In this case, the main purpose of the hashtags is to simplify the search for thematic videos.

Pinterest also provides users with the ability to use hashtags. This social Internet service does not set requirements for the number and length of tags. The latter are used exclusively in the descriptions. Most often, users write letters and numbers.

Telegram, one of the most popular and reliable managers, also allows you to use hashtags. They are useful if you are writing or looking for important messages in both group and personal correspondence.

Other rules for setting hashtags

Having familiarized yourself with the basic rules of how to correctly set hashtags and features of social networks, let us dwell on some other nuances.

Stick to these simple principles and put the right hashtags.

Burning with the desire to promote your Instagram account? Excellent! In fact, it turns out that to do this is much easier than it seems. One of the most popular methods is hashtags for Instagram, which will help to gain the attention of the audience through communication with people inside the service. So what is it and how to use it?

What it is?

How to choose hashtags on Instagram?

When writing tags on Instagram, you need to choose the right ones. First of all, they should correspond to the general subject of the photo. It is best to “peep” an example in businessmen or stars whose profiles are simply strewn with key phrases for successful promotion. The most popular and relevant for the promotion of Instagram are the well-known classic hashtags, including #sun #love #family #sea #weather #me #follow #like #girl #food #fashion and others.

When choosing key phrases, focus not only on the image itself, but also words close to the subject of the photo as a whole. For example, you can add the following tags to the photo you are adding to the sea: # sea # i # vacation # vacation #relax #sea #sun # happiness and more. To enhance the effect, you can put tags in different languages.

Do not forget about temporary hashtags that go to the top for any important dates. It can be holidays, elections, popular events. You can also use personal “catchwords” that are of particular importance. New tags appear periodically - for example, tags of branded companies when drawing prizes.

How to create your hashtag on Instagram?

Many users are interested in the question of how to choose their key phrases. Hashtags on Instagram can be invented by the user and carry a special meaning, clear only to him or his friends. It can also be simple, funny and creative inscriptions reflecting the character of the user. Your tag can be used in several publications and express the attitude of the owner to the picture. It’s easy to come up with it: it all depends on your imagination and preferences. Write about your impressions of the frame, remember the funny moments associated with it. By the way, you can put tags not only under the photo, but also under the video. Well, you already know how to choose hashtags, so be creative and imaginative: other users may find your pictures and be interested in a phrase with the text of their own composition. How to create classic hashtags on Instagram, you are taught, so go to the next step.

How to use tags correctly?

How to make an interesting hashtag on Instagram correctly? To do this, follow all the recommendations listed above. Pay attention to an important fact: the excess of the number of mini-labels from the author on an iPhone or Android is fraught with the fact that they may not be registered. Anticipating your question - how many hashtags can be used in one photo, I’ll answer: exactly 30 pieces. If you add the 31st, then they will simply be deleted and not loaded with the photo. It will be a shame - suddenly you did not have time to save or record them. You’ll have to think about what to do in this situation and create the tags again. Agree, not the most tempting prospect? But if you follow my advice, you can correctly use and write keywords for your profile.

Read the separate material.

Interested in why hashtags or geotags do not work? Perhaps you should just upgrade the application to the latest version to know which hashtags are relevant at the moment.

Conclusion

So, now you know how to properly promote your Instagram account and choose hashtags for your favorite photos. Do not forget to follow the section "Latest" and create your own phrases. Making a hashtag is not at all as difficult as it seems, and this article is a good example of this. Make the right tags and provide an influx of subscribers that can even repost your picture. Who knows, maybe you will attract new users who use similar phrases. It’s not for nothing that Instagram was created as a platform for promotion? Go ahead - select the tags and move them!

If interested, our other article.

Let's look into the dictionary

A hashtag is a single word or phrase preceded by a “#" symbol. They got their name from him, because in translation from English "hash" means "lattice". That is, as a result, we get specific designations like "#Moscow", "#love", "#Football Match", etc., according to the same pattern.

How it works?

These designations are needed in order to group thematic messages, as well as create information channels. The author reports attributing a post related to a particular topic to his post. At the same time, he includes the post in the corresponding channel.

After the post is published, the keywords highlighted by the bars turn into clickable links. By clicking on one of them, the user will be able to see all the messages that have been tagged with this hashtag.

What are the hashtags for?

And here the fun begins. Almost all content marketers now understand and actively use this feature of social networks. Using hashtags allows you to implement several tasks at once:

• increase audience reach
• increase brand awareness;
• draw the attention of the target audience to a specific event or trend.

In order to make this possible, it is extremely important to learn how to use hashtags correctly. What does this mean, and what subtleties are there in exhibiting such “tags”?

Choosing the right keywords is the foundation of future success.

Let's say you are going to publish a note on the issues of search engine optimization sites. In order for users interested in this topic to notice it, you should add the #SEO tag. However, another factor comes into effect here - if you work with international services (for example, on Facebook), your content may go almost unnoticed. And all because the specified hashtag is actively used by English-speaking users of the system. That is, in order for your publication to be noticed by a Russian-speaking audience, it would also be more logical to add the hashtag # SEO.

By the way, it is very important not to forget to switch the input language to Russian. Otherwise, the system will recognize your CEO acronym as Chief Executive Officer, and your note will not be approved unambiguously.

When choosing keywords, try putting yourself in the position of a typical representative. Think about which keywords your users can use to search. It is important that your publication is 100% in line with users' expectations.

The most popular hashtags are common phrases (# repair, # love, # gifts). They will allow you to show your post at the same time to a huge number of users. But, as always, there is a "but." Experienced SMM-schiki believe that sometimes it is better to get the right amount of views due to the large number of targeted highly specialized hashtags (for example, not just # repair, but # InstallPlastic Windows or #Electrical wiring installation).

How many hashtags should I use?

There are no and cannot be any restrictions in this regard. However, some people believe that too many tags visually distract users from the content of the article. Perhaps it’s most logical to say that in this regard it’s worth sticking to a “golden mean” and choosing only hashtags that are ideally suited to you in all respects.

What is also a powerful tool to increase the audience, it is not necessary to say. However, popular keywords will come in handy here. Of course, part of the views will be “empty” - people who searched for information on a related topic will run through your post with their eyes and scroll through the feed further. But some of them may be interested in the message and go to your page to find out more.

Thus, the hashtags of VKontakte, as well as on Twitter, on Facebook and on Instagram can help you grow your business or simply promote your name (for example, if your dream is to become a popular network blogger).

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